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TGM – CLM: The 1-2 punch for audience growth
LEAP’s approach to optimizing audience growth, engagement and monetization is driven by data – data that is transformed into actionable intelligence by world class technology and deep industry...
View ArticleThe Observer-Reporter (Washington, PA) doubles down with LEAP
The Observer Publishing Company (OPC) was a relatively early-adopter of the LEAP approach to data-driven audience growth, engagement and monetization. That “LEAP of faith” has been rewarded with...
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At long last, newsmedia ushers in the era of “customer-first,” data-driven...
I had the privilege last week to join fifteen colleagues on the Local Media Association’s Boston Innovation Mission. Our delegation visited Brightcove, the Boston Globe, Cxense, Hubspot, ThriveHive,...
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Data analytics reveals benefits of contests and promotional marketing
Key finding: digital subscribers are 4x more likely to engage with contests and promotions An analysis of a LEAP client’s contesting data reveals valuable insights into the characteristics of contest...
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Five Tableau visualizations that support smart audience marketing decisions
Tableau is a Gartner-leading data visualization and analytics software that has been deployed by thousands of organizations, both large and small. At LEAP, we have invested in Tableau to empower our...
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LEAP Media Solutions’ Customer Lifecycle Marketing program proves to be game...
It is said that the best offense is a good defense. At The Frederick News-Post (TFNP), victory has come on both sides of the game, with Leap Media Solution’s Customer Lifecycle Marketing (CLM)...
View ArticleMarilyn Keselis Quote
“LEAP’s team is detail oriented, experienced, conscientious and asks lots of great questions. We couldn’t ask for a better support team.” Marilyn Keselis, Direct Response Marketing Manager, Hartford...
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BlueVenn complete acquisition of media analytics and marketing specialists...
Boston, MA. January 03, 2018: BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry. The...
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A view of the 2018 Mega-Conference from the LEAP Luxury Box
On February 26-28, the Key Executives Mega-Conference in San Diego was home to more than 700 newspaper executives looking to discover the latest technology innovations and solutions, as well as learn...
View ArticleHow Frederick News-Post Transformed Their Customer Experience
In this on-demand webinar, hear how Sara Hardison and the team at Frederick News-Post have increased email listings by 30% through consolidating their disparate data sources into a Single Customer...
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The 2018 LEAP Summit on October 14-15 in Raleigh, NC
Please note: This event has expired The LEAP Summit is an affordable, convenient and valuable learning environment that spotlights best practices in the media industry of data-driven marketing,...
View ArticleHonolulu Star-Advertiser Chooses LEAP to Deliver Customer Insight and...
LEAP will deliver and manage a unified customer database to aggregate customer data from all areas of the business Honolulu Star-Advertiser will utilize LEAP’s marketing automation, analytics and...
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The Digital Subscription Funnel: Don’t Neglect the Data
Let’s start with a given: Traditional advertising no longer keeps the lights on. The strategic imperative for newsmedia companies is one of revenue diversification. Of course, revenue diversification...
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How LEAP Helps Publishers Find and Know Their Audiences, Person by Person
Following the recent LEAP Summit, Daniel Williams, Managing Director of LEAP, sat down with Tom Grubisich of StreetFightMag.com to discuss the important role that newsmedia companies play in building...
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